One and a half years have passed since the 2024 Noto Peninsula Earthquake.

Noto, situated at the northernmost tip of the Hokuriku region, is now embarking on a journey of recovery filled with new hope.

The devastated townscape has been rebuilt, and preparations are underway to welcome tourists alongside the smiles of local residents.

This is “regenerative travel” that connects you with the strength and warmth of humanity in rebuilding from natural disasters.

We visit areas where Wajima's morning market has resumed and Noto, where redevelopment progresses under the Creative Reconstruction Plan, to hear the voices of local residents and artisans.

By visiting ports, roads, and traditional wooden house reconstruction sites, you will experience the reality of recovery and the vision for the future.

Savoring fish caught in the local sea and participating in craft experiences like Wajima lacquerware and Suzu ware.

Experience the spirit of hospitality cherished by the people of Noto, and support the region's recovery through your travels.

Let's journey together through the story of “Revitalizing People and Land”—a journey to restore what's broken and create new value. Traveling along the coastline with its beautiful scenery, soaking in healing hot springs, and encountering traditional culture.